With over 200 ranking factors in Google's algorithms, optimizing your website's rank can be daunting. However, by focusing on the most important ranking factors and learning the basic principles of Search Engine Optimization (SEO), you can improve your position in Google's Search Engine Results Pages (SERPs).
Content is king and you will learn to optimize and structure your site's content, and explore technical factors that make a difference, all while improving your user experience.
In addition, you will learn how to setup your site with Google's Search Console and use other online SEO tools to evaluate and improve your standing in the Google index and drive more traffic to your site.
Prerequisite: Basic computer and Internet skills