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Web Analytics: Maximizing Customer Intelligence

  • All levels
  • 18 and older
  • $720
  • 227 W 27th St, New York, NY
  • 18 hours over 6 sessions

Start Dates (0)

  • $720
  • Fashion Institute of Technology @ 227 W 27th St, New York, NY 10001
  • 18 hours over 6 sessions
  • Course/Section: SXY 210 55A
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Class Description

Description

What you'll learn in this digital marketing course:

Web Analytics: Maximizing Customer Intelligence from Social, Mobile, and E-Commerce

The collection, analysis, and reporting of website, mobile, and social media data related to customer behavior and preference is paramount. 

This workshop introduces contemporary data analytic terminology and digital marketing techniques, and how to identify and measure them. Case studies related to fashion businesses help make course information easy to grasp and use. 

Program includes search engine marketing, website optimization, link-marketing strategies, pay-per-click advertising campaigns, email marketing tactics, affiliate marketing, demographic profiles, landing pages, digital formats, software options for web mining, analyzing click-stream data, and the key metrics for measuring consumer behavior.

Note:

Check room postings in the Fred P. Pomerantz Art and Design Center lobby (7th Avenue at 27th Street), by security (please tell security where you're going. Bring your order form to show.), or call the day of class for locations: 212-217-8741 or 212-217-3334.




Refund Policy

Continuing and Professional Studies Refund Policy:

Courses canceled 24 business hours in advance can be fully refunded. Courses that have 2 sessions has 25% refund after first session. Courses that have 3 sessions has 50% refund after first session; No refund after second session. Courses that have 4 sessions will have 50% refund after first session and 25% refund after second session and no refund after third session. Courses that have 5 or more sessions has 75% refund after first session, 50% after second session and 25% after third session and no refund after fourth session.

Please note that there are no makeup sessions and it is highly recommended students attend all sessions of classes they sign up for. They are short, intensive courses and missing one day is missing a lot. 


Precollege Programs Refund Policy:

The $15 registration fee is not refundable.

The refund period ends prior to the second scheduled session of the class, in accordance with the following:

FIT Precollege Programs canceled the course due to low enrollment :
100% including registration fee


Withdrawal prior to the last day of registration :
100% exclusive of registration fee

Withdrawal prior to first day of class:
75% exclusive of registration fee

Withdrawal prior to second day of class:
50% exclusive of registration fee

Withdrawal thereafter:
No refund

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Fashion Institute of Technology

One of New York City’s premier public institutions, Fashion Institute of Technology is an internationally recognized college for design, fashion, art, communications, and business. We’re known for our rigorous, unique, and adaptable academic programming, experiential learning opportunities, academic...

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Fashion Institute of Technology

Fashion Institute of Technology

All classes at this location

If unsure of your room number, please visit the main security desk at the lobby of Marvin Feldman Center at 27th Street between 7th and 8th Avenue for Room Information.

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