Learn the ins and outs of digital marketing, content creation, and social media strategy in the heart of New York City with these comprehensive marketing classes. Gain practical skills and industry knowledge to boost your career in the fast-paced world of marketing.
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Startup Institute @ 25 Broadway, New York, NY
Marketing for the digital age is less about billboards and more about keeping your audience engaged from email to Facebook, and everywhere in between. This class will introduce you to the techniques that digital marketers use to acquire and engage customers. You’ll learn the basics of creating a marketing plan and working with analytics, then move into the more technical aspects of marketing, including: SEO, A/B testing, email marketing, and...
Learning Tree International @ 1601 Broadway, New York, NY
Introduction to Business Analysis Training: Defining Successful Projects This Introduction to Business Analysis training course provides the essentials of the business analysis process, incorporating industry best practices from IIBA®, BCS, and Project Management. Through interactive workshops you will conduct a business needs analysis to elicit stakeholder requirements, apply business analysis techniques to identify key problems and potential...
Learning Tree International @ 1601 Broadway, New York, NY
Learn the essential skills for developing user requirements and enhancing your development processes in this user requirements training course. Discover how to effectively elicit, analyze, write, and validate requirements, as well as manage changes to ensure project success. Sign up now to get the right information from stakeholders and avoid wasting resources.
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Explore Digital Marketing Private Group EventsGeneral Assembly @ 10 E 21st St, New York, NY
Entrepreneurs, startups, marketers, growth hackers, and social media staff could all benefit from a better understanding of how to enhance their brand using Twitter. In this class, you’ll learn how to build a following on Twitter and find out the best practices for engaging your following. You’ll discover how to tap into Twitter’s social graph and gain insights into your competition, how to identify people by location and interests, and how...
General Assembly @ 902 Broadway, New York, NY
Anyone can tweet, but it takes real skill to optimize your brand’s social media presence to meet your goals. Learn best practices for leveraging Facebook, Twitter, Pinterest, and YouTube effectively, and the reporting tools to compare performance across channels. This class provides you with hands-on training to quickly set up the tools you’ll need to start measuring for success. Don’t let a meager 140 characters limit your reach. Takeaways:...
General Assembly @ 902 Broadway, New York, NY
This Lean Marketing workshop will dive into the fundamentals: what is lean and agile methodology and why is it beneficial to adopt? Then, using insights gleaned from brand best practices and entrepreneurial methodology with the approach, “Think like a Brand. Act like a Startup.” The workshop will explore how to create a customer-centric focus with digital agility and reactivity to market trends. Then, learn how to use the lean scientific method...
General Assembly @ 902 Broadway, New York, NY
This 2-hour class demystifies the buzz around metrics, analytics, and data. For every digital product, there are strategic level key performance metrics (KPI) that management has to monitor. On the tactical level, product design decisions should be data driven. This class will demonstrate how to make actionable design decisions based on metrics from Google Analytics, A/B testing, eyetracking data, social media and real-time stats. Oftentimes, there...
General Assembly @ 902 Broadway, New York, NY
This is an introduction level course for the content creator or businessperson who is wondering what all of those three-letter acronyms in the digital advertising industry mean, wants to understand how a company like Google or Facebook works, or what native advertising really means, among other introductory level concepts. Here are the topics we'll be discussing: How does a website that doesn't charge its readers and consumers directly make money?...
General Assembly @ 10 E 21st St, New York, NY
The obvious part of developing a new product is how you’ll build it. The not-so-obvious part to be considered is should you build it. This workshop aims to help you deconstruct your idea down to its core assumptions, using customer interviews to test the validity of those assumptions. Together, we’ll explore: Why a healthy dose of skepticism can be instrumental in product success Two psychological concepts that are the leading causes of startup...
General Assembly @ 10 E 21st St, New York, NY
Content marketing is the leading driver of visitors, leads and sales for some of the most successful businesses today. In this class, you’ll learn how to create content that drives targeted traffic to your website by ranking for high value keywords on Google. By the end of the class, you’ll know how to establish a content marketing funnel that converts visitors into leads and paying customers. This class is perfect for Business Owners, Marketing...
General Assembly @ 10 E 21st St, New York, NY
After spending months creating and executing a business plan, you've managed to score your first couple of sales. Now, you're faced with the daunting challenged of getting your business in the news, and spreading your 'who, what, where, why and when' with the world so that you can increase the amount of traffic to your website, and attract new customers from all different channels. With no idea of where or how to start, this can often seem like a...
Full Time Travel Coaching @ 560 W. 43rd St., New York, NY
You know how it goes - you own your own business, and you end up doing everything from selling to accounting. You want to generate more business, but when it comes to marketing, you find a lot more excuses than results. Join us for a workshop where we will explore the importance of passion and personality in what you do, and how you do it. We'll explore the potential impacts of marketing, and how to make good choices that resonate with your time,...
New York Open Center @ 22 E 30th St, New York, NY
VitaminR’s VisionWorking Series VitaminR’s VisionWorking series is designed for wellness professionals and visionary entrepreneurs who want to elevate their branding, networking and the way that they share their work with the world. With their signature “right brain” approach, VitaminR has curated a series of branding and self-expression courses that tap into your inner creativity and wisdom, while practicing valuable relationship building...
Full Time Travel Coaching @ 1140 6th Ave, New York, NY
The Mojo Matrix: 5 Crucial Keys to Bust Through the Bull and Blaze Your Way to More Clients and Cash So You Can Double Your Profit You own a business, and you love it! And, you are GREAT at doing what you do. The problem is, you’re struggling to get more profit. Or, perhaps you were doing great, and then things changed, and you don't understand why. You’re sick and tired of “magic marketing formulas” that seem...
General Assembly @ 10 E 21st St, New York, NY
For new entrepreneurs, going from an idea to a developed concept is the first step in developing your business. By learning how to create a roadmap for your company’s marketing strategy, you’ll be able to convey your ideas with confidence and take the first steps toward getting your business off of the ground. In this workshop, you’ll take an in-depth look at the five key activities involved in creating a successful marketing plan. You’ll...
Be Social Change @ 601 W 26th St, New York, NY
If you want your organization to grow, succeed, and make an impact, you need a way to consistently attract new customers and supporters. Whether you’re building an organization or working in one, reaching the people you want to serve and growing your market will always be a top priority for your team. Online marketing offers a powerful and cost-effective way to reach your audience, but the number of channels, strategies, and tactics out there...
General Assembly @ 902 Broadway, New York, NY
This class will introduce the intelligent agent framework along with the related ideas of adaptive control, and the Exploration/Exploitation trade off. We will quickly review AB Testing and Behavioral targeting, and show how both can be seen as intelligent agent problems. Whether you are in web analytics, data science, or just building a Lean Startup, you probably are hearing these terms being thrown around. It can get a little confusing to see...
General Assembly @ 902 Broadway, New York, NY
Social media has been able to break down communication walls and give everyone a digital voice, but what really drives an online community? This class will take you through the planning and strategy process needed to architect and grow your own online community. Attendees will walk away with an understanding of how to define an authentic brand voice and image within a community and how to carry out content planning, selection, segmentation, and...
General Assembly @ 902 Broadway, New York, NY
You will learn about web advertising as well as the mobile and tablet space. Come explore the complex world of digital advertising in order to understand the relationship between brands, agencies, networks, exchanges, and all the other players in the digital ad ecosystem. Some of the largest tech companies in the world like Google and Facebook rely solely on online advertising for their revenue, and you too can benefit from the amazing world of...
General Assembly @ 902 Broadway, New York, NY
This class will serve as a practical guide to create useful, informative, actionable dashboards and real-time metrics displays. Businesses are storing more and more information, yet struggle to analyze and make decisions off of this new data. Effective data visualization is the easiest, most efficient way to identify and communicate the key insights that are hidden in the numbers. Takeaways Learn to pick the right metrics/key performance indicators...
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