William Duggan and Amy D’Onofrio

Teaches at Columbia Business School

William R. Duggan, Faculty Director
Senior Lecturer in Business

William Duggan is the world's leading authority on "strategic intuition" – the flashes of insight that create new ideas. He is the author of two key books on the subject: Strategic Intuition: The Creative Spark in Human Achievement (2007); and Creative Strategy: A Guide for Innovation (2012). In 2007, Strategy+Business magazine named Strategic Intuition the Best Strategy Book of the Year. Duggan is the author of three previous books, as well, and has twenty years of experience as a strategy advisor and consultant. He has BA, MA and PhD degrees from Columbia University. Duggan teaches strategic intuition in three venues at Columbia Business School: MBA and Executive MBA courses, and Executive Education sessions. In 2013, he won the Dean’s Award for Teaching Excellence. He has given talks and workshops on strategic intuition to thousands of executives from companies around the world.

Amy D’Onofrio, Co-Faculty
Adjunct Associate Professor, Management

Amy D’Onofrio designed the Strategic Intuition Consulting Lab while she attended Columbia Business School so that students at the School would have a place where they could work on real projects using the innovation methods from Professor Bill Duggan’s book Strategic Intuition. Most recently, Amy worked for Booz & Company (now Strategy&) where she further developed Strategic Intuition as an innovation methodology. She has applied this approach on numerous engagements from Healthcare to CPG Manufacturers. She has a BA in architecture from Cornell University and an MBA from Columbia Business School. Amy is a Registered Architect in New York State and an adjunct Professor at Columbia Business School where she co-teaches the Strategic Intuition Consulting Lab.