18 and older
This course covers Google Analytics’ current features, paying special attention to new metrics, support such as Intelligence Questions, and the new Global Site Tag tracking code. The updated course discusses the characteristics of the new code as well as the code's impact on page and link tracking, Ecommerce reporting, and event creation and transmission to Google Analytics. Additionally, new scripts have been provided to allow scroll depth, video play and form completion monitoring when the new tracking code is used. This course will help you to better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property.
Who should attend:
This course is for marketers, vendors, consultants, and Webmasters who want an introduction to the installation, configuration, tracking techniques, and best practices of Google Analytics.
Student materials will be shipped to the address provided upon registration. Make sure that the additional info field is properly and correctly filled out to avoid materials being lost in transit. Please also note that P.O. Box addresses are not allowed.
This course is taught with the Windows/PC version of the software. This course in not appropriate for those students using Mac computers running the Mac version of the software. This course is only appropriate for those using PCs running the Windows version of the software.
The classes are instructor-led live training you attend in a local classroom or from your home/office. Our instructors teach from a remote location while being able to interact with students as in a traditional classroom setting.
Instructors can view student progress and take control of their PC to provide direct assistance. Students can see the instructor's presentation as well as voice questions directly to the instructor and participate in class discussions.
Headsets for free, Guaranteed to Run, Re-Takes for free (Up to 6 months), Interactive Classroom environment.