Storytelling for Business

Whether you're pitching investors, marketing your product, or going for the sale, there's one guaranteed way to captivate your audience and move them to take action.

Tell a great story.

The human brain is wired for story. When you take your audience on a journey, they can't help but listen, remember, and share your message with others. Incorporate storytelling into your presentations, pitch decks, and marketing materials and see the difference it makes to your bottom line.

In this class, you will learn:
how to frame your company's mission as a story with you as the protagonisthow to define a brand story that will skyrocket your sales and marketinghow to use storytelling to speak straight to your customers' emotional needshow to use storytelling to increase employee engagement so your employees are as motivated as you areAs Robert McKee put it, the most important part a leader's job is motivating people to achieve the goals you set. "To do that you must engage their emotions," McKee says. "And the key to their hearts is story."

Monday evenings 7:00pm - 9:00pm
6 weeks from January 16 - February 20

“A REVELATION”
“One of the top three creative writing classes I have ever taken—and the other two were full semesters’ worth. I’d definitely take any creative writing class or workshop by Jay. His class could easily turn into a TED Talk. He engages the entire class and remembers everyone’s name. He’s a great teacher because his delivery is flawless… devil is in the details.” —Rob Luciano, former student

WHAT OUR STUDENTS ARE SAYING
“Jay’s class is the perfect place to workshop an essay, short story, screenplay, or anything in between. You can’t leave this class without learning at least one new thing about writing, regardless of your writing background or how long you’ve been pushing the pen. Jay pulls in lessons from movies, novels, and poems. I came out of Jay’s class with a creative energy that is rare in my day-to-day. I highly recommend Jay’s class for aspiring storytellers of all types!” —Erica Swallow, former student

Don't wait! Get your tickets and watch your bottom line transform.