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Designing E-Mail Newsletters

  • Beginner
  • 18 and older
  • $119
  • 219 W 40th St, New York, NY
  • 4 hours over 2 sessions

Start Dates (0)

  • $119
  • Newmark Graduate School of Journalism @ 219 W 40th St, New York, NY 10018
  • 4 hours over 2 sessions
  • Early bird price until Sep. 8, $149 thereafter
Showing 10 of 0

Class Description

Description

What you'll learn in this journalism course:

E-mail newsletters are quickly becoming one of the most popular ways deliver the news and for good reason. The open rate of email newsletters is comparatively high -22% according to MailChimp-, the technology involved comparatively cheap, making it a great product for news organization big and small to grow subscriptions and memberships.

In this workshop, we will dig into why many brands now use e-mail newsletters, best practices to connect with readers and how to build a prototype of your dream newsletter. We will cover:
  • What makes a successful e-mail newsletter
  • The business and editorial cases for e-mail newsletters
  • Long-term vs. Short-term newsletters
  • Identifying an audience
  • Tone, content and layout
  • Retaining audiences
  • Hands-on exercise: Wire frame prototype of your own newsletter
What to Bring: A laptop with an Internet browser.

Refund Policy

Cancellations made at least 2 business days in advance of the class will be honored with a refund less 5% cancellation fee.

In the event that an instructor or the school needs to cancel at the last minute, students will receive a refund less a 5% non-refundable registration fee.

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Newmark Graduate School of Journalism

Craig Newmark Graduate School of Journalism at CUNY offers a top-notch, affordable education teaching traditional journalism values while preparing students to thrive in a rapidly changing media landscape.

As the profession reinvents itself for the digital age, the Newmark J School is at the forefront...

Read more about Newmark Graduate School of Journalism

CourseHorse Approved

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Newmark Graduate School of Journalism

Newmark Graduate School of Journalism

All classes at this location

On weekdays, student should go to 219 West 40th Street. All students must go directly to the third floor where our security staff will direct to the specific classroom. On Saturdays and Sundays all students must enter at 230 West 41st Street (our 40th Street entrance is closed most weekends).

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