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Marketing Classes
NYC
Learn the ins and outs of digital marketing, content creation, and social media strategy in the heart of New York City with these comprehensive marketing classes. Gain practical skills and industry knowledge to boost your career in the fast-paced world of marketing.
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Understanding Millenials
This workshop explores the Millennial market and mindset, and the nuances for connecting and communicating with this game-changing generation. This fascinating group challenges every marketing assumption, they question every advertising technique as they reinvent the way brands and people interact. You need to play by their rules or your brand will be left out. During this 4-hour workshop you’ll discover Millennial trends, you’ll...
User Acquisition & Growth Hacking for Startups
This course will cover the strategies a growth hacker uses and highlight some of the most successful growth hacks of all time. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. Some of the most successful startups of all time have used growth hacking techniques...
Developing Your Brand on Facebook and Twitter
General Assembly @ 41 Union Square W, New York, NY
This workshop will explore how users interact with brands online, and how businesses can deliver great content via Twitter and Facebook. Gone are the days when a brand was simply a logo and a catch phrase. Social media is facilitating a two-way dialogue between customers and companies, both large and small. Customers can now interact with and directly shape their favorite brands. Takeaways: Identify how individuals use Facebook and Twitter...
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Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
Introduction to Acquisition and Email Marketing
This workshop serves as a basic introduction to the practice, wherein the students will get an overview of key terminology, concepts, and approaches. Session I - Introduction to Email Marketing Understand how to leverage leverage email to reach your users, clients, or customers Compare and contrast the various email service providers that are most widely used Identify email design and strategic best practices Describe the basics of analyzing...
Understanding Your Target Market
In this workshop, you’ll gain the tools to develop a strong understanding of the needs, wants, and behaviors of your target audience. You’ll be prepared to go-to-market with a strong understanding of what will help you win: your customers. When it comes to marketing, consumers are always in the driver’s seat — how can you find out where they’re going next? Start-ups and new ideas often fail not because the idea is wrong for the time,...
Facebook Advertising for the Win
Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of...
Linkedin Marketing and Optimization for Consultants
Linkedin Marketing and Optimization for Consultants Workshop If you’re a consultant, LinkedIn is the platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for ads -- learning how to effectively leverage this platform could be vital to scaling your company....
Business Strategy: Partnerships & Alliances
In this workshop, we will help you understand ideal circumstances to form a partnership and we will explore different partnership models. Forming a partnership or an alliance with a well-known business or brand can be an enticing proposition – it can fill a gap in capability and give you exposure to a new market, as you begin your growth journey. However, if not implemented properly, partnerships and alliances can have a negative impact on a...
How to Build Your Personal Brand - with Lofti
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have...
Branding 101: How to Build a Brand Customers Love
Brand is your organisation's connection to your customer and the marketplace - it provides the foundation for businesses to gain an edge over the competition. The importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before. The workshop will walk you through the basic concepts of branding starting from marketing science, including foundational branding laws, notions of distinctiveness...
Search Results: Owning Your Online Reputation
General Assembly @ 902 Broadway, New York, NY
Anyone can benefit from improving their online reputation — and if you’re an entrepreneur, business owner, student, or job hunter, your reputation can have a tremendous impact on your success. In this class, you’ll learn the best practices for improving your online reputation and find out how to put your best foot forward. You’ll also learn Search Engine Optimization (SEO) principles, how to create content that you want showing up about you,...
How to Win Customers and Influence Analytics
This talk will address and deconstruct everyone’s favorite new buzzword -- Big Data. We will discuss how to recognize data for what it really is, how to be data-driven even if you’re not a numbers person, and most importantly, what comes after data. We’ll talk about how to organize, conceptualize and communicate information in a way that will help you to see, understand, and use data to make smarter decisions and grow your business....
Content Strategy: How to Get Grassroots Growth
Fast forward a few months: your product or service is booming and the social networks are alight with your name. How did you develop such a loyal following? How, without a PR department, an advertising budget, a big-name producer or professional marketing? The answer is simple: you told the real story of your creative endeavors to people who matter. Takeaways Delivery, not take out: go find your readers, not visa versa Dedication over sheer...
API Business Development: A Primer
General Assembly @ 10 E 21st St, New York, NY
In this class, you’ll learn how to build a business model around an API, with a focus on consumer web companies. If you’re an engineer, product manager, business development practitioner, or are just seeking a better understanding of the business side of APIs, this is an ideal opportunity for you to get started. You’ll begin with an introduction to APIs including what they are and why you need one before learning about different API business...
An Introduction to Slow PR
General Assembly @ 902 Broadway, New York, NY
You’ll learn how to develop a PR strategy based on the “Slow PR” movement that will ultimately help you grow your platform or small business. PR is crucial piece in building your company. Discover the basic best practices for PR, writing good short emails, when to pitch, ways to meet journalists and how to track the the ones that matter most to your industry or business. Takeaways How to pitch journalists How to find the right journalists...
Get Social: A Beginner’s Guide to Social Media
Takeaways A basic understanding of the major social networks (Twitter and LinkedIn). A detailed walk through the interface of each social network with a detailed overview of key terms, features, and benefits. A review of real world best practices. Tangible tools to begin using each social network for personal brand or thought leadership purposes. Whether you’re in marketing/advertising, a student or recent graduate hoping to define your personal...
Marketing Attribution
In this class, we’ll cover the basics of attribution as well as how to choose an out-of-the-box attribution model for your business and tips for developing a custom model. This class will also cover how to use attribution insights to allocate budget and team resources and to communicate with executives and investors. Choosing an attribution model that best captures your media plan allows to track the performance of marketing channels and to make...
Rules of Engagement
General Assembly @ 902 Broadway, New York, NY
This workshop will take you through how to set up a social marketing strategy that helps guide users in this journey, taking them from just merely being aware to becoming true brand advocates. Engagement is one of the hottest metrics in social marketing. While there are a number of ways to measure engagement, the concept can still feel nebulous. If you want to understand what makes an engaged member of a community, you have to walk in their shoes....
Marketing Automation: Email Effectiveness Workshop
With budgets being squeezed and paid ad engagement on the decline, email marketing is one of the most effective channels for marketing your business today. While newsletters have their place, the smartest companies are harnessing the power of automation. Timely, personalised, and super-relevant emails that get opened, read, and clicked – driving better results for your business. We’ll go deeper into exactly what automation is and show you different...
Website Enhancement Workshop for Small Business Owners
Input Lofts (formerly WECREATE)
Please join us as we workshop with you on how to execute a strong online presence through the industries proven successful strategies. Are you struggling with getting online customers into the door? Is your website lacking the pizzaz to capture the attention of potential users? Are there things you’ve been trying to add to your website or want to add and don’t know where to start? We will cover tactics such as: - Websites can fit into business...
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